Local Search Engine Marketing

If you have a local brick and mortar business, how are you currently marketing it? Yellow Pages, Radio, Newspaper, maybe even TV. How effective are those marketing methods?

Did you know in early 2011, 20% of search was local based search? Internet users looking for businesses, services, and products close to where they live or work. And the numbers are rising.

Traditional marketing is in decline. Your customers are becoming numb to marketing forced at them. But they are still looking to spend. How well can they find you?

Google is even invested in you already. They know that their visitors are looking for local businesses and have even created 46 million web pages for various local businesses that they were able to find on their own. And many other companies like Google are doing the same. Some just need to be claimed, some need to be created but if done, and done properly your customers will find you.

What Goes into a Local Search Engine Marketing?

A lot actually. There are local listings all over the place that need to be filled out, and properly. They need to be linked together. Attention needs to be paid to Reviews, Citations, and more.

And to top it all off everything has to be managed and changed on a regular basis. New relevant content brings attention to your business from the search engines.

Did you also know that 95% of all traffic that comes from the search engines goes to the websites on Page 1? If you aren’t on the first page you are only getting a piece of a fraction of the potential customers searching for your business.

What about Mobile Websites?

Good question, let’s take a look at a few stats:

• Mobile Searches have grown 400% from 2010 to 2011 (Cisco 2011)
• There will be one mobile device for every person on earth by 2015 (Cisco 2011)
• 95% of Smartphone users have searched for local information (Google 2011)
• 61% call a business after searching and 59% visit the location (Google 2011)
• 71% of users expect a mobile site to be just as fast as a desktop site (Compuware 2011)
• 40% have turned to a competitors site after a bad mobile experience (Compuware 2011)

Needless, to say you can see how Mobile devices are quickly dominating the market, and how having a mobile ready website is a necessity.

So How Much Does This Cost?

Every business has different needs and different methods that work. One business may benefit from paid ads, while another benefits more from an email distribution service. All business needs maintenance on their local profiles on many websites, however there are many other factors.

Quoting a price without knowing your business doesn’t work very well.

My philosophy is Test, Track, Test, Track. We use the latest technologies to track phone calls, visits, keywords used to find a website. You need to know that what is done for your online presence actually results in sales. Together we determine your return on investment and we continually revisit the strategy to ensure we are successfully selling you money at a discount.

You don’t want to pay for a strategy that doesn’t work, and I don’t want to get paid for work just for the sake of getting paid.

So here’s my challenge to you. Let me first prove to you that can bring you results. I’ll get you on the first page of Google in 48 hours for $50 and you don’t even have to pay me until afterwards. If you are satisfied that I proved my ability and after meeting a couple times we decide to continue our business relationship, then we can start working on a strategy custom built to your needs.

To get you off to a head start in our first meeting I’ll bring you an approximate 20 page report, customized to your business. It’s a Local SEO Check-up that on it’s own is worth $50. It will be yours to keep even if we choose not to do business together. It will give you valuable insight into the needs of your online presence.